AzaleaCrochetCo is a small crochet shop based in the UK, focused on soft, squishy plushies and simple, comforting designs. The shop started as a way to unwind after work and study, experimenting with fluffy yarn and turning it into tiny hearts for friends and family.

Those first gifts turned into the cute little red heart plushies that now live in the shop – pieces that are easy to hold, gift and display. Each item is made in small batches personal to the buyer, with attention to neat stitching, straightforward shapes and cosy textures that feel good in your hands.

The aim: to provide plushies that can serve as a keychain accessory to a bag, kept on a desk / on display, or used as a pocket hug rather than sitting untouched on a shelf – all of which serve as the perfect gift for a loved one.

New designs are tested in real life first, then slowly added to the shop so sizing, stuffing and durability feel right. Follow along for upcoming designs and new releases.

If you have an idea for a colour, a custom tweak, or even completely different crochet plushies; you’re welcome to get in touch via the contact page or on Etsy. I’m always looking for new inspiration to delight you all! :)